Selling luxury products is starkly different from selling average consumer goods. Affluent clients, who are the main target of the luxury industry, tend to be much more demanding, with higher expectations in terms of service and support. In-depth product expertise and knowledge of sales techniques are a must, but soft skills such as communication, attentiveness to client needs, and the ability to delight are also needed to build long-lasting relationships that make customers loyal to the brand. There is also a strong brand image that the customer-facing staff must fully embody and represent.
It is therefore highly important for retail associates and salespeople on the floor to have specialized training on how to provide excellent customer experiences, to represent the brand, and to close sales in the luxury arena.
Discover how luxury brands uses BrandAcademy to nurture sales associates, retail staff, and brand ambassadors to ensure that their customers are receiving world-class services from start to finish.