The fashion industry is fast-paced and always evolving. Collections and campaigns are constantly changing, while pricing and visual merchandising are adjusted just as fast according to the market situation.

The continuous influx of new information makes on-going training for point-of-sales members a must, so everyone is fully equipped with the knowledge necessary to deliver on your brand’s value while hitting sales targets on a daily basis.

In addition, a quick and effective way to onboard new sales associates is also essential to counter the industry’s high turnover.

Discover how fashion retailers uses BrandAcademy to improve productivity and elevate its customer experience by empowering each and every sales associate.

Enabling store managers, franchisee owners and retail staff to perform their best

Help your staff sell more by delivering key product information and sales techniques as micro-stories

Quickly adapt to changing situations by building content directly on the app and sending it in real-time

Always have a pulse on what’s happening in the field by receiving insights and feedback from your frontline

Provide positive reinforcements through the gamified app and engage all members in your channels

How Fashion Retailers can Train, Align, Market and Communicate with BrandAcademy

Collection and Product Information

Sales associates will greatly benefit from having in-depth knowledge about the collection and products they are selling, whether it’s the hottest runway trends, silhouettes and textures that can’t be missed, or this season’s concept. Enable them to broaden their sales talk and build trust with customers.

Sales Techniques

Infuse effective sales techniques along with product knowledge to help point-of-sales staff provide personalized services to customers seeking styling guidance and close sales. Nurture associates into personal shoppers who are versed in cross-selling and up-selling to boost the average spend per customer.

Promotional Campaigns

It is highly important that all salespeople are completely aligned to get the most out of any campaign, such as promotions, events, and special offers. Make sure everyone on the field understands the details of an upcoming campaign, like its objectives, strategy, and sales target. Then, get feedback on how customers respond to the campaign from your frontline.

Visual Merchandising

Creating an aesthetically appealing retail environment to let shoppers fully experience your brand through visual components is absolutely key in maximizing sales. Deliver presentation guidelines instructing details such as which SKUs to use in a specific setup, how to fold, what to stack, and which signage to use.


Quick, effective and cheap onboarding is especially important in the fashion industry, where retail staff turnover rates are extremely high, coupled with the need of training seasonal and temp staff during peak seasons. From policies to product knowledge to guides on how to execute on-the-job tasks, help them efficiently transition into their positions.

Ongoing Training and Support

Make sure all your channels have what they need to succeed, whether they are your direct employees, franchisees, or resellers. Provide them with essential information to drive sales, then receive feedback from the field to understand what is going on in each and every channel.

Customer Support and After-sales

Providing excellent customer service is not an easy feat, but it is essential in ensuring satisfaction and building lasting relationships with your clients. From good communication skills to the ability of handling surprises, prepare your staff to deliver personalized support and positive brand experiences to customers.

Employee Engagement

Transform your retail staff into brand ambassadors that exude the essence of your company. Provide retail staff opportunities to grow in their field, while reinforcing company values and missions along the way. Help them feel recognized through positive feedback as well as included in key matters to further build employee engagement.

Omni-channel Management

Customers expect to interact with brands in a seamless way, whether it is channel online or offline, at various points in their purchasing process, across different geographies and languages. Prep everyone with solutions to all potential customer needs while representing the brand cohesively, end-to-end.

Retail Safety and Security

Unfortunate events can happen at any given moment. Prepare members on the floor to respond to any safety or security breaches, from retail loss prevention, down to natural or human-caused disasters. Furthermore, tips on how to manage crowds and reducing the chances of shoplifting will help drive retailers to success.

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Consult with a BrandAcademy Specialist

Discover how you can use BrandAcademy to train and engage all your channels to proudly represent your brand and drive more sales.

  • Enable sales associates to sell more and build relationships with customers
  • Cut costs while skilling up and engaging more people
  • Let retail staff spend less time training others and focus on the bottomline
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